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Rolls-Royce expands Bespoke operation

Rolls-Royce has decided to expand its Bespoke operation due to increasing customer demand for bespoke items, a company trademark. The Bespoke operation team, based at Goodwood, West Sussex, consists of designers, engineers and project management staff and will be doubled by the end of this year, bringing the number of Bespoke experts to over 50. Already in 2011 Rolls-Royce has seen a growing demand for bespoke additions to their cars, leading to the need to recruit more staff in key areas to match growing customer demands.

Chrysler says it needs another $2 billion in aid

In submitting its viability plan to the federal government on Tuesday, Chrysler asked for an additional $2 billion beyond the $7 billion in loans it sought late last year and outlined further steps to cut costs. Chrysler said it will reduce fixed costs by an additional $700 million, cut 100,000 more units of production capacity, discontinue three more model lines and sell $300 million more in assets.

Guggenheim to auction BMW M1 art car

The Guggenheim Museum in New York is selling an original BMW M1 art car to raise funds and to make way for other exhibits. Frank Stella painted the Bavarian supercar in 1979, and it has been part of the Guggenheim collection since 1999. BMW has commissioned many art cars since the program launched in 1975, including another M1 by Andy Warhol and a 3.0 CSL also by Stella.